CROOKED CROWN COUTURE

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Introducing Crooked Crown Couture

by Filed Under: Direct Sales, Host, Products, Slider, Social Media, Social Selling

I have spent the past 15+ years as a work at home mom in the direct sales industry. It has allowed me to be home for my children and has given me the freedom to create my own schedule. Truly, a blessing! I’ve been able to stay home with my kids. I was able to be home with them when they’re sick, drop them off and pick them up from school on a daily basis, volunteer in class, go on their field trips with them, etc!

In addition to earning a decent income, I should mention the beautiful Mercedes Benz and all of the FREE trips that I EARNED for my husband and me over the years. The trips were always a great reward for us and a great way to spend some adult time together. 🙂

I’ve learned so much about running my own business as an independent consultant with several companies over the years. It takes a lot of passion and perseverance to be successful. I enjoyed building relationships with my hostesses, customers and team members.

I absolutely loved building a team and rewarding them for their successes! Hosting team dinners at conventions and holiday dinner parties were some of my most favorite memories. The comradery was priceless.

I’ve decided to step back from the direct sales industry for several reasons. The Direct Sales industry has its perks, however, it’s not always “unicorns and rainbows!” For some reason, this year has definitely been more challenging than I’ve experienced in the years past. It’s made me realize that perhaps NOW is the right time to step back and start my own gig! Not only start my own gig… but with a business partner. 🙂

With all that being said, I’m excited to announce that my 11-year-old daughter, Becca, and I are launching our OWN business called Crooked Crown Couture! Stay tuned… it’s just the beginning!

Pre-Launch To Do List

by Filed Under: Direct Sales, MLM, Multi Level Marketing, Social Media

You’re interested in a brand new direct sales company that hasn’t launched yet or is in pre-launch… and you’re waiting for the green light, so you can GO! The time is getting close but yet so far away. Instead of just waiting around, use this time productively to prepare yourself for your upcoming business venture. Put together your Pre-Launch To Do List with some of these ideas.

  • Start saving money for your enrollment or starter kit.
  • Familiarize yourself with your upcoming company’s product line.
  • Set up a separate “personal” checking account and request a debit card.
    • To avoid monthly service charges, check with your local credit unions.
  • Set up credit card processing. This is a great option if you’re planning to participate in events or offer “cash and carry” products.
  • Start looking for local events such as craft fairs, festivals, business expos etc.
    • Where do you look for events?
      • Church or school bulletins
      • Family and friends
      • Networking with other direct sellers
      • Social media
      • Google search
      • Event websites such as Festivalnet.com
  • Create a list of potential team members, hostesses and customers.
  • Start contacting your friends about your upcoming venture. Send a personal message to each of your friends separately… not as a group message or blast.   Be genuine. Be YOU.
    • Offer the business opportunity first. If not interested, perhaps they would be interested in being a hostess or customer
    • Set a goal to contact 5-10 friends per day
    • Ask for referrals
  • Create your Story… your why. Why you are choosing this new journey?
  • Set up your social media pages such as Facebook, Instagram and Pinterest.
    • Don’t use company name or details, until given permission.
    • In the meantime, create “curiousity” and inspirational posts.
    • Create your own “Interest” Facebook Group and only add those who have given you permission. If it’s okay with your upline leaders, add them to their group instead. No need to reinvent the wheel.
  • Create a blog. This is not required but great for your personal branding.
    • I personally use WordPress and Weebly, but there are more options, such as Wix and Blogger

Now, it’s time to work on your Pre-Launch To Do List. If you have some Pre-Launch ideas that you’d like to share, please contact me.

 

How to Avoid Facebook Jail: Be Human

by Filed Under: Direct Sales, MLM, Multi Level Marketing, Social Media

Facebook jail.

If you operate in the social media marketing space, you know this is a hot topic right now. As in, you don’t want to wind up there!

So what does it take to get thrown in the virtual slammer anyway? Let’s start with a definition of Facebook jail: You are prohibited — usually temporarily — from performing basic functions on Facebook. The sentences vary in length, but you could find yourself unable to post or send messages or upload files for several days or even weeks. You will not get a warning, no chance to talk yourself out of the ticket.

In the real world, we know boundaries. Speed limit 55 MPH. Thou shalt not steal. But have you seen the Facebook speed limit signs? No, because they’re not clearly posted. It may be harder to decipher what not to do than it is to learn and follow good practices.  Do these few things and chances are you will be well received, loved and a model citizen on Facebook instead of having to beg for that one phone call.

Be original.

Facebook algorithms are not mythical creatures. Algorithms are step-by-step rules and processes created to analyze data accomplish a task. And Facebook uses them to protect its members from being spammed. Certain behaviors on Facebook raise flags and will get offenders thrown in “jail.”

An example that is prime for being flagged would be thousands, even tens of thousands, of people posting the same image or the same exact text or link to Facebook. It’s considered spammy and less-than-human. We are creative creatures, and we are rewarded in more than one way on social media for standing out from the masses.

Not only will you be Facebook safe if you post your own graphics or modified images, but separating yourself from the “autobots” will get you noticed by the potential customers you are trying to attract. When it comes to direct sales, consultants posting the same exact images as the corporate accounts provide no new value. Stand out and be original. Raise your hand if you want to see five or 10 or more of the same exact post in your newsfeed? Bueller?

Be consistent.

Think about normal behaviors of communication. We have conversations, we take turns, we take breaths in between sentences. We do not like to be bombarded with unsolicited rapid-fire messages. Think of a small child tapping on your arm over and over really fast and saying, “Mommy, mommy, mommy, mommy…” until you finally stop and scream, “WHAAAAT?”

If you are hosting an event or otherwise sharing information to a Facebook audience, space out your posts in a reasonable timeframe so that your guests or members can digest the information. A good rule to follow is to space out posts every 3 to 5 minutes.

And if you have multiple pages and groups to which you need to post similar content, try changing it up each time, and again, space out the posts by a few minutes.  Managing this pace of communication is easy with a scheduling program like CinchShare, Post Planner, or Tiny Torch. You control the exact timing of your posts. You hold the power to control time.

Be human.

A group admin said she was locked out of posting in her Facebook group because she commented with the same exact response to multiple posts in short succession. The algorithms are programmed to flag automation. By design, Facebook wants to protect its members from disingenuous behavior. Similarly, rapidly commenting on posts or uploading too many files too quickly are Facebook no-nos.

Think about your Facebook behaviors and be human. That means original responses and posts even if you want to share the same exact information in multiple places. Change it up each time.

The bottom line is slow down and be original. If you are attempting to outsmart the autobots — well, enjoy some downtime in Facebook jail because there are no grounds for appeal.

 

Contact me today if you feel that this post has been helpful or if you have any additional suggestions about how to stay out of Facebook Jail!

 

 

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Getting Your Direct Sales Business Started on Social Media

by Filed Under: Direct Sales, MLM, Multi Level Marketing, Social Media

Congratulations on starting your direct sales business!  You will soon have a great new business box arriving at your doorstep, then it’s off to your launch party, bookings, hostesses, and parties.  In the meantime, there are several things you can do to get you going on social media, and help prepare for your debut.

  • Research whether your company offers social media training, and get started on self study.
  • Setup your Facebook business fan page or group, and invite your friends and family to come like it.
  • Create a secret board on Pinterest, and pin ideas that inspire you for your brand.  This might include photos, graphics, business tips, or images you wish to recreate in your own branding.
  • Start a new Instagram account and follow some people who are influential in your brand or who inspire you.
  • Checkout other consultants’ social media pages, to get ideas and inspiration for what you can build for your presence.
  • Think about your personal branding, and how you want to be known by your community.
  • Review your friend connections on Facebook, and start engaging with some of your more “cool” contacts.  Like or comment on some friends’ posts to get back on their radar.  This will make it easier later one when you reach out to share your business.
  • Be conscious of your own personal Facebook presence.  Avoid negativity, vague-booking, or anything that could be construed negatively.

Doing business on social media is very much about attracting people to you because you are positive, optimistic, social, engaging, and fun.  When there are hundreds or thousands of consultants to choose from online, why would someone choose you?  We do business with people that we like, and we follow people on social media because they are interesting, entertaining, and inspiring.  Whatever channels you choose to be on, you want your presence to convey that personality.  Good luck, friend!  Comment below and share your social links, and let’s connect! For more social media tips, contact me today!

 

 

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