If you are interested in building a direct sales team, you will need to master the art of sponsoring. Checkout these direct sales sponsoring tips to get you started strong.
- Sponsoring vs. Recruiting
- Learn the difference to avoid making some key mistakes early on. A recruiter’s sole focus is to bring new team members on. Once a new team member is recruited, or added, to the team the recruiter’s sights are set on the next prospect. Sponsoring takes recruiting to the next level. As a sponsor, you bring that new team member onboard, but then go one step further and work closely with them to help them learn the in’s and out’s of your company, direct sales, and help them to create goals for the future and a roadmap to success. Anyone can be a recruiter, but to really grow your business you must perfect the art of sponsoring.
- Relationship Building is Paramount
- Get to know your prospective and new team members. Some of these people may already be friends and family members, but most will be people you barely know or have never met before. Take some time to figure out what makes them tick. How do they approach business? What goals to they have for this venture? Where do they see their business in six months, one year, three years? What do they perceive to be their strengths and weaknesses? Find ways to learn these and other key pieces of information about your prospective Ambassadors so that you can help them create goals and strategies that utilize their strengths. As independent business owners, there are many ways we can approach our individual businesses. Be sensitive to the idea that works for one may not work for another.
- Don’t Reinvent the Wheel
- As you start out on your journey as a leader, take some time to get to know other leaders around you. How do they approach their business? What are they sharing that has worked for them? What advice does your mentor or company offer about becoming a leader? Direct Sales is a very simple business plan to follow. You may feel as though doing more will yield better results, but that may not be true. You may find you are doing meaningless work for no reason. Don’t be afraid to keep it simple, and never stop reevaluating your processes to determine what the best course of action is for your own business.
- The Fortune is in the Follow Up
- Always, always, always, follow up. Your telephone is your friend. Without being overbearing, follow up with any prospective team members you speak with. Phone calls and emails are great ways to touch base. The more personal you are able to make that connection, the better. Remember you are working on building relationships. Whether they choose to join you on your journey as a team member, a customer, or an influencer who helps spread the word, you want to make sure you are doing what you can to make them feel valued and appreciated.